Not always kept in mind in a world of too many ‘me too’ products but this advice was offered by someone with a career of building ‘differentiated’ brands – Sarah W. Bird, CEO of Grace's Goodness Organics!
Grace’s Goodness is actually an evolution of a brand that was known as ‘Beyond Broth’ and Sarah and Founder, Grace Ventura were both guests on the show. I’ve known Sarah for many years since Nestle’ was a client of my old agency – and, of course, she helped to build Annie’s from a local, organic Mac & Cheese brand to a better-for-you brand powerhouse.
You can catch the full interview here: https://lnkd.in/dqrYhKC
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